What it is
A minimum viable product is the smallest version of a new product that real people can use. It ships in weeks, not months. It isn't a throwaway prototype, though: we build it as a foundation the product can grow from.
Who it's for
MVPs are a good fit for founders testing a new idea and for teams launching a new product line. They also suit businesses turning an internal tool into a product they can sell.
How we approach it
First, we agree on the one problem the MVP must solve. Everything else goes on a list for later. That discipline is what keeps the timeline short.
Before building, we test clickable designs with real users. After launch, we measure how the product is used and plan the next release together.
What you get
At the end, you have a live product with real accounts and analytics on how people use it. You also get a prioritized list of what to build next, based on what you've learned.